With the aim to empower female voices and celebrate their achievements on the platform, Twitter India on January 8 launched a new campaign called #WebWonderWomen (WWW). The campaign, in partnership with the Ministry of Women and Child Development (WCD) and human rights organisation Breakthrough will allow users to nominate rising Indian women achiever with their Twitter handle.
The woman should be an achiever under one of the following categories: health or fitness, community, media, literature, art, sports, technology or STEM, travel, business, legal or policy, governmental, entertainment, fashion or beauty, finance, food, environment.
"We're focused on powering positive change by fostering healthy and informative conversations, sharing stories that inspire, and highlighting individuals who drive real impact through Twitter," Colin Crowell, Global Vice President - Public Policy, Twitter, said in a statement.
As part of the campaign, the nominee will be required to produce evidence on Twitter, which shows their use of the platform has had a positive impact. This can be shown or shared in the form of engagement or conversation with their followers. The nominee should be active and make at least weekly updates on Twitter. Their communication and content should be positive, and there should be no shaming, no abuse, no toxicity on their handles. Further, the nominate should not have promoted any form of negativity.
"Indian women have always been enterprising and have created a positive impact on society with their hard work, experience and knowledge. Women online, though niche, are a very powerful voice," said Union Minister for WCD Maneka Gandhi.
(Image Courtesy: Twitter)