Cox & Kings announced Bollywood youth icon and avid traveller Anushka Sharma as its first ever brand ambassador. The actress will be seen promoting the company's unique travel offerings in a new TV campaign which is to be released soon.
"Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings' innovative holiday offerings," said Head, Relationships, Cox & Kings, Karan Anand.
"I am glad to be associated with the world's oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world," said Bollywood diva, Anushka Sharma.
Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages.