The recently disclosed figures of fatal accidents in India by Nitin Gadkari have surprised all. The survey that was conducted regarding the know-how on road accidents have revealed not one but many reasons which include low levels of road discipline that Indians have and low levels of understanding the road safety rules involving the sign boards, warning boards etc. The Government of India has been very keen to reduce the road accidents. It even plans and conducts road safety week in January every year.
As road safety is becoming the prime concern of governments and auto makers, they are taking utmost care to make their campaigns heard by the majority. To make that happen, celebrities of huge charisma come into the picture rooting towards a good cause. Here are a few examples like 'Incredible India' advertisement campaigns and Aayush awareness campaigns led by Aamir Khan, Vidya Balan, Priyanka Chopra, Swara Bhaskar etc.
Hyundai Motors India has planned their advertisement campaign towards promoting a good cause-road safety by none other than its brand ambassador the Badshah of Bollywood Shah Rukh Khan. He has promoted road safety addressing various subjects like not to use 'mobile while driving', 'importance of wearing the seat-belt' while driving, 'don't drink and drive', 'don't over speed' like measures that are to be taken for a safe and secure journey.
EeYuva proudly presents the road safety videos of Shah Rukh Khan here.
1) Avoid Using Mobile While Driving
2) Don't Drink And Drive
3) Don't Over Speed
4) Wear The Seat Belt
The above road safety advertisement campaign was run in the name of a hashtag # Be The Better Guy# slogan. The Impact of SRK will be felt to the peaks in such a way that the audience would definitely follow his words while taking their vehicle out.
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