Indian premium motorcycle manufacturer, Royal Enfield has introduced the six new colours of the iconic Royal Enfield (RE) Bullet 350 at a price of Rs 1,12,000. The Bullet 350, in addition to its existing black colour, will now be available in three new colours - the Bullet Silver, Bullet Sapphire Blue and the Bullet Onyx Black. The other Bullet 350 ES will be offered in Jet Black, Regal Red, Royal Blue colour options in addition to the current Maroon and Silver variants.
These new motorcycles will come to an aesthetic blacked-out theme. The new Bullet motorcycles will be open for bookings at Royal Enfield stores across India. Apart from the cosmetic updates, technical specifications of the bike remain unchanged. It is powered with a 346cc air-cooled engine that delivers 20PS power and 28Nm torque. The engine is mated to a 5-speed gearbox. The bike features 280mm disc brake at the front along with single-channel ABS and 153mm drum brake at the rear.
To bring down the cost of ownership and overall service interventions, Royal Enfield also announced the launch of a new initiative called - Cost of Ownership. Under this new initiative, all RE authorised service centres to use a new set of processes and technology, coupled with a new mix of semi-synthetic oil for servicing.
RE also claims that this will increase the service interval from being 3 months / 3000km to 6 months / 5000km and oil change interval from 6 months/ 5000km to 12 months / 10,000km. According to the RE, this will bring down the cost of service by an average of 40 per cent over a period of 3 years. The new service improvement initiative will be applicable to all current Unit Construction Engine engine motorcycles models under the unit construction engine platform - Bullet, Classic and Thunderbird.
Along with this, Royal Enfield also launched 250 new dealer touch-points across tier II and III cities and towns.