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Written by : Tech Trends Team

As the automotive market is undergoing a profound AR (Augmented Reality) technology for driven transformation, major automakers are quickly adopting AR solutions to find another competitive edge. Following this trend, renowned global passenger car makers like Hyundai Motor and Nissan Motors has unveiled future mobility Wind Shield technology at Consumer Electronics Show (CES) 2019.

Hyundai Holographic Augmented Reality Navigation System

In collaboration with Swiss deep-tech start-up company WayRay AG, Hyundai has unveiled the world’s first Holographic AR (Augmented Reality) Navigation System.

The biggest advantage of this advanced windshield technology is the holographic AR display projects stereoscopic images on the actual road and it will be adjusted according to the viewing angle of the driver by delivering accurate driving guidance. It also projects navigational alerts along with real-time vehicle speed through the windshield onto the road and allows the driver to navigate safely while looking ahead.

Additionally, the system also shows - lane guidance, destination points, and current speed, departure warnings, forward collision warnings and data such as traffic signals, surrounding vehicle information, as well as road or weather conditions to be provided in real time.

Nissan Invisible-to-Visible Or I2V

The Nissan's new augmented reality concept that turns your vehicles boring windshields into something straight out of a game. Its new AR concept, called Invisible-to-Visible or I2V, is a technology that projects a virtual world onto car windshields and windows.

The technology uses information from sensors and cameras on the vehicle, pairs it with data on the cloud and projects mixed reality world on the windshields. The potential use case is not only to make the lonely ride back home feel a tad better, but also assist the driver with navigation, parking, and traffic.

Hyundai Motor, Kia Motors and Nissan Motors are concentrating their research and development resources on acquiring AR navigation and other related technologies to improve upon and accelerate the next generation of displays and connected vehicles.