Sixteen Retail Fashion Brands have signed the Su.Re (sustainability resolution) project launched by the Textile Ministry, IMG Reliance and Clothing Manufacturers Association Of India (CMAI). Textile Minister Smriti Irani launched the project, in association with the UN, on Thursday at the Lakme Fashion Week Winter/Festive 2019 which was held at Mumbai.
Retail brands like Spykar, Westside, Trends, Shoppers Stop, fbb, House of Anita Dogre and Lifestyle and Max joined the movement that aims to develop sustainable sourcing policy for consistent prioritising and utilising certified raw materials that have a positive impact on the environment.
The first show of the day called Cotton Champions: Farmers by C&A Foundation with 11.11/eleven eleven; a Pret label by designers Shani Himanshu and Mia Morikawa, saw garments in straight, geometrical silhouettes rendered in hand-woven and hand-spun organic cotton and kala cotton, dyed using pomegranate shells, ferrous, tamarind seeds, charcoal to give earthy colours like indigo, yellow, smoke and light blue to their outfits.
Khadi And Village Industries Commission
Designers namely Anuj Bhutani, Pallavi Dhyani and Gaurav Khanijo collaborated with Khadi and Village Industries Commission to create sustainable fashion wears which were showcased on the ramp. Contemporary silhouettes in earthy colours comprised the collections that are high on utility and can be considered an everyday essential list.
Urvashi Kaur And Antar-Agni Sustainable Collection
Antar-Agni's collection is made with handloom cotton from Uttar Pradesh and Bihar. The label Antar-Agni by designer Ujjawal Dubey presented a contemporary collection in clean, geometrical and easy-breezy silhouettes. The collection comprised multi-layered kurtas, trousers jackets with one handbell sleeves for men and women. Urvashi Kaur presented a collection made with Handwoven khes fabric from Punjab, detailed Shibori tie-dye from Churu and Maheshwar silks from Madhya Pradesh.
Textile Minister Smriti Irani Addressing On The Stage
A post shared by Lakmé Fashion Week (@lakmefashionwk) on Aug 22, 2019 at 10:59pm PDT
In her address at the event which was also attended by Renata Lok-Dessallien, UN Resident Coordinator in India, Irani said: "Never before in a population, our size has voluntarily driven the retail force of India and fashion elite along with the government to come together at one platform. That this has happened voluntarily makes me proud. On October 2, we shall step into the 150th year of Mahatma Gandhi's birthday. Gandhi said to the world, 'be the change you want to be'. And today, the resolution on sustainability is reflective of that very thought of the Mahatma."
She said that sustainability is the fourth criteria for 57 per cent of the consumers of the apparel and design industry. "This (project) makes it not only a responsible business but also smart business. This project will impact worth Rs 30,000 crore in the market. Everything that we consume, we must consume responsibly."
Jaspreet Chandok Supported Su.Re Project
Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance, said: "This is a true confluence of what we want to stand for in fashion in the country which is a melting point of ideas that brings transformational change. Today is a major step towards that change with the launch of Su.Re which is the first and the largest initiative by the fashion industry.
"This initiative is just a start point. In the next five years, it will reach millions and millions of garments in the country turning from non-sustainable resources to sustainable resources."
(Image Courtesy: Instagram)