It is quite common that film celebrities thrown lavish parties to their close associates on the occasion of their birthdays. But, young hero Vijay Deverakonda is something special when it comes to marketing and the way he utilities every important occasion.
Last year, he arranged an ice-cream truck in the name of ‘The Deverakonda Birthday Trucks’, to roam around Hyderabad city to distribute ice-creams to traffic cops, the street vendors, students, employees, etc, for free of cost.
Now, on the occasion of his birthday today i.e May 9, Vijay has once again arranged birthday trucks with popular ice-cream brand 'Cream Stone' and this time he extended services to Vijayawada, Warangal, Tirupati, Bengaluru, Chennai and Kochi, along with Hyderabad.
With Dear Comrade hitting the screens in four languages i.e Telugu, Tamil, Kannada and Malayalam, this looks like a very good strategy from Vijay and his PR team for promoting the film in those cities.
Whatsoever, this is a cool gift from Vijay to the people on this hot Summer.
(Image Courtesy: Twitter)