A few days ahead of Isha Ambani's wedding, the Ambani family began a four-day Anna Seva on Friday in Udaipur, as a mark of respect and gratitude to the city and served food to 5100 people.
Seeking blessings for the upcoming wedding of their daughter with Anand Piramal on December 12, the family will serve food to the people (a majority of them with special abilities), three times a day at the Narayan Seva Sansthan, Udaipur.
Mukesh Ambani and wife Nita Ambani, Ajay Piramal and Swati Piramal and Isha Ambani and Anand Piramal were present at the ceremony, serving people and interacting with them.
In addition, the pre-wedding festivities will also see the setting up of a specially curated exhibit called the 'Swadesh Bazaar' that will showcase 108 traditional Indian Crafts and art forms from all different regions of the country for the national and international guests.
Swadesh Bazaar is a unique concept to encourage the craftsmanship of traditional Indian artisans, especially for a lot of indigenous crafts that need conservation and revival.
The 'Anna Seva ceremony will coincide with the pre-wedding functions of Isha Ambani and Anand Piramal on December 8-9.
Earlier, Nita Ambani visited Ambaji Temple in Gujarat to place Isha's wedding invitation before Goddess Amba.
The Ambani and Piramal families will host their friends and family in Udaipur, where they are partnering with artisans and craftsmen to integrate local culture and traditions into the festivities.
Earlier, the Ambani family hosted a three-day extravaganza in the picturesque Lake Como in Italy, which was attended by the who's who of Bollywood, among others.
Anand, son of Swati and Ajay Piramal, is the founder of Piramal Realty, a leading real estate firm in India.