Pop icon Lady Gaga is stepping into the beauty business as she is all set to launch her new beauty line! Gaga's move to join the beauty range comes after Kylie Jenner, Kim Kardashian and Rihanna launched their own beauty labels.
Her upcoming beauty line is named 'Haus Laboratories'. The 'Shallow' singer also indicated the launch of her new beauty range in a heart-warming Instagram post where she shared her struggles when she was young.
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT
This Hollywood star also shared a video showing off her 'Haus Laboratories' and all their hard work…
Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me. This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be. I love everyone who works w/ me @hauslabs we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance. We want you to see you as you see yourself. Thank you for going on this journey with me. This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself ❤️ #HausLaboratories #BattleForYourLife
A post shared by Lady Gaga (@ladygaga) on Jul 10, 2019 at 12:13pm PDT
Her products will be available for pre-order from July 15 and they will hit the markets around September. Earlier, in an interview given to Business of Fashion, the 33-year-old revealed that her line of products will go for sale on Amazon.
(Image Courtesy: Instagram)