Today, possessing a luxury vehicle has become a status symbol. In India, it is much more common to flaunt the richness in public. Now, the point is how come few vehicle brands get registered as a rich man's vehicle and some other as only for common folks? The reason is just straight in a word and that is 'Brand Image'. It is the phenomenon of getting into the minds of public when they just stare at the symbol/logo.
Love for cars is never ending for the rich men and dreaming young generation! Almost, all the famous car makers of the world are popular. The stories behind their logos which fetched them the world class recognition are very interesting which 'EeYuva ' gists you here.
The erst while Daimler-Motoren-Gasellschaft (DMG) was founded by Gottlieb Daimler in the year 1890 while Carl Benz has started Benz & Cie company in 1883 itself. Later, when Daimler passed away, chief engineer Wilhelm Maybach became the head and welcomed racing enthusiast Emil Jellinek as a partner. It was then DMG got renamed to Mercedes on the name of Emil Jellinek's daughter whose name was Mercedes which means 'Grace'. Later, the 'star sign logo was picked from a postcard written by Daimler to his wife. On that post card he has drawn a star to mark the location of his house and wished someday world would look at his factory like a star. As the years passed by, the logo got stylised and popularity has got no bounds.
Audi's four rings depict the merger of 4 erstwhile prominent car makers of Germany in the year 1932 which are Audi, DKW, Horch, Wanderer. The Audi celebrated 100 years mark in the year 2009 and got a polished logo to its brand. It is now in the Volkswagen group but car makers attribute today's success to the united step of all the 4 companies that stood as one. Now, the tag line 'Vorsprung Durch Technik' which means Progress through Technologies has become very familiar resembling the steady progress the car brand picked in the public today.
'Bayerische Motoren Worke' or simply 'Bavarian Motor Works' has got the simply recognisable logo to their vehicles. The Blue and White roundel depicted with BMW letters on the top depicts the Bavarian free state flag colours for which the logo was not used primarily. But, as the days passed by, the state got recognition with hint of BMW. Hence, it is now widely popular. Earlier, the logo used to be in gold colour text but now limited to White text and much glossy.
R-R letters etched on the machine are popular. But, that draws one's attention is the symbol/ a small statue of 'spirit of ecstasy' otherwise called as 'flying lady' or 'silver lady'. The vehicle comes with a standing silver lady or a kneeling silver lady off late. The logo has got a special feature like when it gets struck from any direction it shall go down into the bonnet. Thus, providing the safety for the prestigious logo.
Jaguar was founded as 'Swallow Sidecar company' in 1922 by the British entrepreneurs and later the word 'Jaguar' was added in 1935. Previously, there used to be 'SS' marking on the vehicles but was stopped to showcase due to political reasons. Later, a 'jumping jaguar' was chosen as the logo depicting that the car is a pure elegance of power, grace and performance like the real jaguar which is now the symbol of ultra richness among the luxury vehicles.
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